PUMA India Unleashes Explosive RCB Access Kohli Breaks Silence, Phil Salt’s ‘Sugar’ Remark Steals the Show Unfiltered locker-room vibes, candid banter, and behind-the-scenes moments redefine fan engagement in cricket A New Era of Fan Access

PUMA India Unleashes Explosive RCB Access Kohli Breaks Silence, Phil Salt’s ‘Sugar’ Remark Steals the Show

Unfiltered locker-room vibes, candid banter, and behind-the-scenes moments redefine fan engagement in cricket

A New Era of Fan Access

 

Bengaluru : In a bold and game-changing move, PUMA India, official sponsor of Royal Challengers Bengaluru (RCB), has launched its all-new broadcast channel, offering fans an electrifying, never-seen-before access to their favourite cricket stars. Featuring top names like Virat Kohli, Phil Salt, and Venkatesh Iyer, the first video drop delivers raw, unfiltered conversations and high-energy locker-room moments, bringing fans closer to the team than ever before.

 

Candid Moments: Kohli Clears the Air

One of the biggest highlights of the video is Virat Kohli finally addressing his viral new haircut. Putting rumours to rest, Kohli candidly revealed that the much-talked-about AI theory surfaced after the haircut and not before. This honest and relaxed interaction showcases a different side of the cricket icon, giving fans a refreshing, real glimpse beyond the field.

 

Phil Salt’s ‘Sugar’ Moment Goes Viral

The most entertaining moment comes from Phil Salt, whose witty response has already become a fan favourite. When asked, “If you are Salt, then who is your sugar?”, Salt cheekily pointed towards skipper Rajat Patidar, calling him his ‘sugar’. The spontaneous humour and locker-room banter highlight the strong camaraderie within the RCB squad, making this clip a true scene-stealer.

 

Beyond Matches: Inside the RCB Circle

This innovative broadcast channel goes far beyond match-day action. Fans can now enjoy exclusive behind-the-scenes access to campaign shoots, styling sessions, and locker-room interactions. Featuring Virat Kohli, Phil Salt, and Venkatesh Iyer, the platform captures candid exchanges, fun moments, and the everyday dynamics of the team, creating a deeper emotional connection with the audience.

 

Redefining Fan Engagement in Cricket

With this initiative, PUMA India is setting a new benchmark in sports engagement by blending sport with culture and storytelling. By bringing fans into the inner circle of players like Virat Kohli, Phil Salt, and Rajat Patidar, the brand is transforming how audiences experience cricket making it more personal, immersive, and exciting than ever before.

 

About PUMA

PUMA is one of the world’s leading sports brands, known for designing and developing high-performance footwear, apparel, and accessories. With a legacy of over 75 years, PUMA continues to push the boundaries of sport and culture, offering products across categories such as Football, Running, Training, Basketball, Golf, and Motorsports, while connecting global sport with street culture and fashion.